Pay Per Call Google Ads Services – Expert Campaign Management by Softranges

Introduction

Pay Per Call Google Ads is one of the most profitable models in digital marketing, especially for service-based businesses and affiliate marketers. Unlike traditional pay-per-click advertising where users click and visit a website, Pay Per Call campaigns are designed to generate direct phone calls from potential customers who are ready to talk, ask questions, or book services immediately.

This model works exceptionally well for industries such as home services, legal, insurance, healthcare, financial services, and emergency repair businesses—where a phone conversation is often the first and most important step in the customer journey.

At Softranges, we specialize in managing high-performance Pay Per Call Google Ads campaigns for affiliates, lead generation companies, and local service providers. Our team has hands-on experience working with multiple Pay Per Call affiliate networks including MarketCall, LeadSmart Inc, ResultCall, and others. We help clients drive quality inbound calls, improve lead quality, maintain Google Ads compliance, and maximize ROI.

What is Pay Per Call Advertising?

Pay Per Call advertising is a performance-based marketing strategy where advertisers pay for qualified phone calls instead of website clicks or impressions. These calls are typically generated through Google Ads using call-only ads or call extensions.

In this model:

• Advertisers create campaigns focused on generating phone calls
• Users click on ads and are directly connected via phone
• Calls are tracked using call tracking numbers
• Advertisers pay only when a call meets certain criteria (duration, geography, call quality)

This approach ensures that businesses only pay for genuine customer interactions, making it a cost-effective and results-driven strategy.

How Does Pay Per Call Work in Google Ads?

Google Ads offers several features that make Pay Per Call marketing highly effective:

1. Call-Only Ads

Call-only ads are mobile-specific ad formats that don’t direct users to a website. Instead, when someone clicks the ad, their phone dialer opens automatically with your business number pre-filled. This reduces friction and increases the likelihood of a call.

2. Call Extensions

Call extensions add a clickable phone number to your standard text or search ads. Users can either visit your website or call you directly. This dual option increases engagement and conversions.

3. Call Tracking & Conversion Tracking

Google Ads allows you to use dynamic call tracking numbers that help you monitor which campaigns, ad groups, or keywords are driving calls. This data is essential for optimizing your Pay Per Call campaign management and ensuring budget is spent on high-performing elements.

4. Bid Adjustments for Calls

You can set bid adjustments specifically for calls, ensuring you’re competitive during high-intent search moments—like evenings or weekends when users are more likely to call local service providers.

Benefits of Pay Per Call Google Ads for Local and Service-Based Businesses

Higher Intent Leads

People who call are typically further down the sales funnel. They’re not just browsing—they want immediate answers, quotes, or appointments.

Better Conversion Rates

Phone conversations allow real-time objection handling, personalized service, and faster decision-making compared to web forms or email inquiries.

Mobile-First Strategy

With the majority of local searches happening on mobile devices, call-only ads meet users exactly where they are, making it easier for them to take action.

Reduced Fraud & Junk Leads

Compared to form-fills, phone calls are harder to fake. With proper call tracking and filtering (minimum call duration, geographic targeting), you can ensure higher lead quality.

Great for Local & Emergency Services

Plumbers, locksmiths, lawyers, tow truck services, HVAC companies, and medical providers benefit immensely from Pay Per Call lead generation, as customers often need immediate assistance.

Softranges’ Experience with Pay Per Call Campaigns

At Softranges, we bring real-world, hands-on experience managing Pay Per Call Google Ads campaigns across multiple verticals and affiliate networks.

Our team has successfully worked with:

• MarketCall – Managing campaigns for home services, insurance, and legal verticals with a focus on call quality and compliance.
• LeadSmart Inc – Running optimized call-only campaigns targeting USA-based service providers with strict lead quality standards.
• ResultCall – Implementing call tracking, lead filtering, and performance reporting for affiliate partners.
• Other leading Pay Per Call affiliate platforms in industries like debt relief, solar installation, Medicare, and senior services.

What We Do Differently:

• We understand the nuances of working with affiliate networks that have strict call quality and compliance requirements.
• We implement advanced call tracking systems to measure call duration, caller location, and lead intent.
• We continuously optimize campaigns to reduce cost per qualified call and improve return on ad spend (ROAS).
• We ensure full compliance with Google Ads policies to avoid disapprovals, suspensions, or account bans.

Understanding Call-Only Ads, Call Extensions, and Call Tracking

Call-Only Ads

These ads appear only on mobile devices and are designed purely to generate phone calls. They include:

• A headline (up to 30 characters per line)
• A description
• A phone number
• A display URL

When someone taps the ad, it triggers their phone’s dialer. There’s no landing page involved, which makes the user journey ultra-short and conversion-focused.

Call Extensions

These are add-ons to your regular search ads. A phone icon and number appear next to your ad copy. Users can choose to click through to your site or call immediately. Call extensions work on both mobile and desktop, though calling is more common on mobile.

Call Tracking

Call tracking involves assigning unique phone numbers to campaigns, ad groups, or even individual keywords. This allows you to:

• Know exactly which ads are driving calls
• Measure call duration and outcome
• Identify high-performing keywords and demographics
• Optimize bids and budgets based on actual phone lead data

At Softranges, we integrate third-party call tracking platforms and Google’s native tracking to provide comprehensive reporting and transparency.

Google Ads Policies, Compliance, and Lead Quality Control

One of the biggest challenges in Pay Per Call advertising services is staying compliant with Google’s strict policies—especially in regulated industries like insurance, finance, healthcare, and legal services.

Common Policy Issues:

• Misleading ad copy or exaggerated claims
• Lack of proper disclosures or disclaimers
• Destination mismatch or unclear business identity
• Use of restricted or prohibited content
• Failure to meet editorial and formatting standards

How Softranges Ensures Compliance:

• Policy Review Before Launch: Every campaign is reviewed for compliance before going live.
• Transparent Ad Copy: We write clear, honest ad copy that aligns with Google’s guidelines.
• Landing Page Relevance: Even for call-only ads, we ensure display URLs and business info are accurate and compliant.
• Call Quality Filters: We use minimum call duration settings, geographic filters, and time-of-day scheduling to improve lead quality.
• Ongoing Monitoring: We stay updated on policy changes and adjust campaigns accordingly to avoid suspensions.

Maintaining compliance not only protects your ad account—it also builds trust with affiliate networks and ensures long-term campaign sustainability.

Frequently Asked Questions (FAQs)

1. What industries benefit most from Pay Per Call Google Ads?

Industries like home services (plumbing, HVAC, roofing), legal (personal injury, bankruptcy), insurance, healthcare, towing, locksmith services, and financial services see excellent results from Pay Per Call campaigns due to high customer intent and urgency.

2. How much does Pay Per Call advertising cost?

Costs vary based on industry, competition, and geographic targeting. Some niches may have cost-per-call ranging from $15 to $150+. At Softranges, we focus on optimizing your campaign to lower cost per qualified call while maintaining lead quality.

3. Can you run Pay Per Call campaigns for affiliate networks?

Yes. We have experience managing campaigns connected to affiliate networks like MarketCall, LeadSmart Inc, and ResultCall. We handle call tracking integration, compliance, and optimization to meet network-specific requirements.

4. How do you ensure call quality and compliance?

We use call duration filters, geographic targeting, negative keywords, ad scheduling, and policy-compliant ad copy. We also integrate call tracking tools to monitor and report on lead quality in real time.

Ready to Scale Your Business with Pay Per Call Google Ads?

If you’re looking for a trusted partner to manage your Pay Per Call Google Ads campaigns, Softranges is here to help.

We offer:

• Free initial consultation
• Campaign audit and strategy planning
• Full-service campaign setup and management
• Ongoing optimization and reporting

Get in touch today via our website contact form, email, or WhatsApp to discuss how we can drive high-quality calls and grow your business with performance-driven Pay Per Call advertising services.

Let’s turn your ad spend into real conversations and real revenue.

Disclaimer: Results may vary based on industry, competition, budget, and campaign strategy. Softranges does not guarantee specific earnings or outcomes. All services are provided in compliance with Google Ads policies and applicable advertising regulations.